Thursday, June 7, 2012

TV networks for children take a hit as young men fall in love with Netflix

Children's programming, but big business flow will pay off in the end?

Do you have a Netflix account? It looks like the answer "no" to this question gives you a small group more and more by the day, according to some new, children are quickly jumping on bandwagon, too. Bernstein Research with analytics use TiVo viewing data to compare the TV habits of families with Netflix to those without, and houses with TV networks, Netflix programming children took a major hit.

All networks Nickelodeon — including the original channel Nick Toons, Nick enrichment — saw viewership in the Netflix-enabled to reject the previous year as compared with 11%. Residence-streaming options available, viewership climbed anywhere between 2% to 26%. This is quite impressive, and one of the shows shift to young people are falling in love with how fast demand programming.

It is hard to say if this is good or bad for the channels themselves, given that, of course, providing a certain type of Netflix content means. However, if the revenue flow from the agreements does not offset the cash was lost due to fewer people viewing cable TV ads, Nickelodeon and other children abruptly leaves the ship Netflix. Time will tell.

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This article first appeared in Tecca

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